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indi Marketing Manager

About the Role:

This is an amazing opportunity for a smart, passionate product marketer who is excited to contribute to the marketing and brand efforts for indi, a smart banking solution for independent workers. Finance is perceived as a traditional, stale industry. You’ll be tasked with the responsibility of crafting fresh product messaging that resonate with users. And you’ll use your creativity to help execute multi-channel campaigns that drive acquisition, engagement and elevate the brand and product story in memorable ways for customers.

Here’s what you’ll be working on:

Indi is one of a kind digital banking product targeted at self-employed customers who are part of the rapidly growing gig-economy space. We are building a product to address the challenges faced by those customers in a unique way.

Responsibilities:

  • Develop messaging and positioning strategies for indi.
  • Work cross-functionally to coordinate product launches and execute go-to-market strategies.
  • Provide strategic input on the marketing perspective throughout the product development cycle.
  • Positioning - Develop product positioning and messaging that differentiates your products in the market
  • Messaging Architecture - Partner with Product Management, Product Design, and Customer enablement teams on terminology and messaging
  • Support sales enablement – support the business development teams in the communication of the value proposition to the revenue teams and help develop the sales tools that support the selling process of your products
  • Demand generation – provide input to the strategy and support the marketing programs that drive user engagement, retention and acquisition.

Qualifications:

  • 5-7 years’ experience in marketing; Experience in consumer marketing and technology preferred.
  • Demonstrated experience with digital customer acquisition and ability to drive usage and revenue for digital consumers product
  • Passionate storyteller with strong writing skills and the ability to distill complex ideas into simple concepts.
  • Independent problem solver who can roll up sleeves and get things done.
  • Data driven marketer, comfortable with digital marketing technologies and communication.
  • Personal finance knowledge/experience is a big bonus, but not required.

What numo offers

  • Competitive salary
  • Opportunity to own equity directly in products incubated by numo
  • Cool office space at east liberty
  • Opportunity to work on cool new technology
  • Great benefits

Who we are

numo creates software for the financial services industry.  We’re a team of creative technologists, designers, and business thinkers that build software products and tech companies.  Our model is unique. Unlike other incubators we don’t do equity investments in existing startups or offer office space to cohorts of companies.  We build products in house.  We source fintech ideas through our in-house venture team, our network of entrepreneurs, academics, and experts at our parent company PNC Bank.  Successful products may be spun-off and grown as independent startups.

 

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