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Lifecycle Marketing Manager — indi

indi is a one-of-a-kind digital banking product for self-employed customers who are part of the rapidly growing gig-economy space. We're building a product to address the challenges faced by these customers in a unique way.

This is an amazing opportunity for a passionate lifecycle marketing manager who is excited to get in on a fast-growing startup and contribute to its long-term success. We're looking for someone to craft fresh, interesting, and relevant messaging that engages and resonates with users. You'll use your creativity and data-driven mindset to help drive acquisition, engagement, and elevate the experience in memorable ways for customers.

What you'll work on:

  • Designing, managing, and continually optimizing a complex, data-driven, and impactful email marketing strategy
  • Creating a wide variety of email content that drives results
  • Track KPIs, analyze results, and recommend enhancements to improve performance
  • Understand email and content marketing best practices, continually ensure best practices are being followed, and stay up to date about trends
  • Working cross-functionally to promote new features, increasing use of existing features, and building a long-term relationship with users

What we're looking for:

  • 2-5 years of experience as a Marketing Manager with responsibility for customer lifecycle management, activation, and retention
  • Passionate storyteller with strong writing skills and the ability to distill complex ideas into simple concepts
  • Independent problem solver who can roll up sleeves and get things done
  • Data-driven marketer, comfortable with digital marketing technologies
  • Hands-on experience with HTML, CSS, and content management systems
  • Proficiency in marketing automation technology
  • Experience with SMS and Push Notification campaigns

A plus to have, but not required:

  • Knowledge of other marketing channels such as Organic Social Media, Paid Social Media, SEO, and SEM, and other marketing tools such as Google Analytics. 
  • Personal finance knowledge and/or experience

What we offer:

  • Competitive salary
  • Opportunity to own equity
  • Work onsite at our office space in East Liberty or remote
  • Great benefits
  • Awesome teammates!

Who we are:

indi is proudly backed by numo, which creates software for the financial services industry. We’re a team of creative technologists, designers, and business thinkers that build software products and tech companies. Our model is unique. Unlike typical incubators, we don’t do equity investments in existing startups or offer office space to cohorts of companies. We build products in-house. We source fintech ideas through our in-house venture team, our network of entrepreneurs, academics, and experts at our parent company PNC Bank.

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