View Our Website View All Jobs

Head of Marketing - indi product

About the role:

This is an amazing opportunity for a smart, passionate, product marketer who is excited to lead marketing and brand efforts for an impactful product in the fintech space. Finance is perceived as a traditional, stale industry. You’ll be tasked with the responsibility of crafting fresh messaging that resonates with our users.

Here’s what you’ll be working on:

indi is one-of-a-kind digital banking product targeted at self-employed workers and freelancers who are part of the rapidly growing gig economy. We built indi to address the financial challenges faced by these customers in a unique way.


  • Define strategies for product marketing, branding, earned media, paid media, and email marketing.
  • Strengthen the indi brand by effectively communicating our brand promise, our mission, and our values in a way that empowers independent workers.
  • Create, execute, and optimize user acquisition and brand awareness campaigns across digital and social platforms and strategic partnerships. 
  • Test and evolve our paid and organic social strategies across channels, surfacing and distributing key insights.
  • Design and build user activation and engagement campaigns to maximize customer retention.
  • Write promotional copy for website, App Store and Google Play listings, emails, print collateral, and other customer-facing communications. 
  • Collaborate with product management, design, and customer success teams on a daily basis to efficiently manage projects.
  • Support the business development team in sales efforts, communicating indi's value proposition to prospective partners and creating pitch assets.


  • 5-7 years’ experience in marketing; some experience in consumer technology or other B2C industries is preferred.
  • Experience building a high-performing marketing team in a hyper-growth environment is desirable. 
  • Demonstrated experience with digital customer acquisition and ability to drive usage and revenue for emergent products.
  • Passionate storyteller with strong writing skills and the ability to distill complex ideas into simple concepts.
  • A knack for finding creative, fresh ways to explain traditional ideas.
  • Strong empathy for the end user.
  • Independent problem solver who can roll up sleeves and get things done.
  • Personal finance knowledge/experience is a big bonus, but not required.

What numo offers

  • Competitive salary
  • Opportunity to own equity directly in indi
  • Cool office space at East Liberty
  • Opportunity to work on new technology
  • Great benefits
Read More

Apply for this position

Apply with Indeed
We've received your resume. Click here to update it.
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Human Check*